Close-up of a hand holding a black first aid kit pouch with a cross symbol, in front of an emergency entrance with a neon sign.

Type

I’ve been working with Type, a brand that makes bags for healthcare workers. I help them with content creation & strategy. The content focuses on showcasing the style and practicality of their products. From product shots to lifestyle imagery, my goal was to highlight how Type’s fanny packs can seamlessly fit into the fast-paced lives of healthcare workers, offering them a hands-free solution without compromising on style.

At a Glance:

  • 📸 Content creation: Lifestyle imagery showcasing the fanny pack and pop-up events.

  • 📊 Engagement: Increased views and engagement through consistent posting —> 37% increase in engagement

  • 🤝 Influencer partnerships: Secured collaborations to expand their reach —> 12 new brand ambassadors

  • 📈 Growth: Boosted followers and brand visibility with a strategic approach.

Photography / Social Content

  • Person holding a first aid kit in front of an emergency room entrance with neon signs.
  • Person smiling in front of emergency entrance
  • Assorted health and wellness products on a yoga mat on grass.
  • Woman sitting on yoga mat in park with yoga blocks and bag, wearing Philadelphia Eagles sweatshirt, buildings and palm trees in background.
  • Man sitting on a mat in a park, smiling, holding a water bottle, wearing sunglasses and casual clothes.
  • Person practicing yoga in a park, performing Warrior II pose on a yoga mat with blocks on grass, surrounded by palm trees and buildings in the background.