New York Fashion Week

I captured behind-the-scenes photos for Harper's BAZAAR India's Instagram during NYFW. The goal was to create engaging content that showcased the energy, excitement, and fashion of the week. By focusing on the most captivating moments, I delivered photos that were both fun and immersive, giving followers an insider’s look at the action.

The result? A 37% increase in engagement and 113 new followers, directly attributed to the behind-the-scenes content.

At a Glance:

  • Deliverable: Behind the scenes content

  • Platform: Instagram

  • Content: AudVisual

  • Objective: Boost audience engagement by offering an exclusive, insider look at NYFW

  • Focus: Capturing the energy and excitement of NYFW, behind-the-scenes moments, and runway prep

  • Result: Increase in engagement through increased likes, comments, and shares, with a notable rise in story interactions and followers.

NYFW - Behind the Scenes Content