Dog Tag Bakery

I’ve had the pleasure of working with Dog Tag Bakery, a Washington D.C. bakery, for over 3 years. Not only does Dog Tag make incredible baked goods, but they also help veterans, military spouses, and caregivers through their fellowship program.

Through my photos, I aim to showcase their delicious treats, from their signature cookies to seasonal goodies, while capturing the spirit of their mission.

At a Glance

  • Deliverable: High-quality imagery for their website, social media, and marketing materials.

  • Platform: Print & digital channels (website, socials, etc)

  • Content: Styled product shots, lifestyle photos, behind-the-scenes images, and seasonal content showcasing baked goods.

  • Objective: Capturing the essence of the bakery's delicious treats and the heartwarming story behind their social enterprise.

  • Result: Engaging visuals that helped raise brand awareness and increased customer engagement on socials.

Bakery interior with display of pastries and drinks menu, featuring a sign supporting veterans and military families.

Dog Tag Bakery - Spring ‘24 Menu

  • Assorted decorated cupcakes and cookies with pastel icing and strawberries, on a white tray.
  • Cupcakes with pink rose-shaped frosting and green leaves on a white background.
  • Assorted pastel cakes and cupcakes with floral decorations and strawberries, displayed on a tabletop against a white background.
  • Display of freshly baked bread sign, wicker baskets with bread sticks labeled 'Knead to Serve,' cookbooks, and small statue.
  • Baguette in a basket with 'Knead to Serve' paper label, white brick wall background.
  • A baguette from Dog Tag Bakery on a wrapper with "Knead to Serve" written on it.
  • Three decorated cakes with different designs; one with pink and white icing drips and strawberries, another chocolate with mint green decorations, and the third with green icing and pink flowers.
  • Chocolate cake with pastel frosting decorations on a pink cake stand against a white brick wall.
  • Matcha latte in a glass with foam and green powder on top, surrounded by pink and white flowers on a white table.
  • Croissant sandwich with cheese and sausage on a plate, coffee cup in background.
  • Three breakfast sandwiches on a white plate with different breads: biscuit, sesame bun, and croissant, each filled with cheese, sausage, and egg.
  • Cupcakes decorated with pink cherry blossom designs and flowers on a white background.

Dog Tag Bakery - Fall ‘24 Menu

  • Assorted pies on cake stands, including a crumble top pie, a chocolate cream pie, a caramel drizzled pie, and a traditional pie with a speckled crust.
  • Mini pumpkin pies topped with whipped cream on a white plate.
  • Cream pie with caramel drizzles on top
  • Close-up of slices of frosted cake with colorful sprinkles.
  • Assorted fruit pastries topped with strawberries, raspberries, and other berries on a plate.
  • Assorted fruit pastries with strawberries and berries on a white plate.
  • Assorted pies on stands, including crumb, whipped cream, and chocolate decorated pies.
  • Assorted pies including chocolate mousse, caramel drizzle, and traditional topped pies on a white surface.
  • Cupcakes with white frosting, rainbow sprinkles, and cake slices on top, displayed on a tray.
  • Close-up of chocolate cream pie with whipped topping in metal pan.
  • Variety of cupcakes on a white tray, featuring chocolate, vanilla with sprinkles, and blue frosted cookies and cream flavors.
  • Chocolate cupcake with chocolate frosting and sprinkles on a plate, with a vanilla cupcake in the background.
  • Three bagels on a white tray: plain, sesame seed, and everything bagel.
  • Three mugs of hot beverages; blue mug with leaf pattern, white mug with whipped cream and chocolate drizzle, and another white mug with whipped cream and caramel drizzle, on a white background.

Dog Tag Bakery - Holiday Menu

  • Assorted cookies and rice krispie treats with snowflake decorations in a box.
  • Hand holding an ice cream bar coated with light blue chocolate, white drizzle, and decorated with silver leaf, blue sprinkles, and flower-shaped sprinkles.
  • Person placing a decorative chocolate bomb in a cup of hot cocoa with another chocolate bomb beside it.
  • Rice Krispies treat with blue icing and a snowflake decoration
  • Winter-themed treats in a box, including snowflake-shaped cookies and rice crispy treats with light blue icing and sprinkles.
  • Gift box with brownie and snacks featuring 'Share the Love' label.
  • Various packaged snacks including cookies, brownie, blondie, and granola mix on a white surface.
  • Close-up of assorted baked goods in packaging, including a blondie with a "Share the Love" label.
  • Close-up of a packaged brownie with a label reading 'Share the Love Brownie, give one ♥️ take one'. A blue ribbon is nearby.
  • Assorted baked goods in a gift box, featuring Warrior Bites and brownies.
  • Two gift boxes with silver and blue snowflake-themed ribbons and tags on a white surface.
  • Interior of a bakery with a sign promoting support for veterans and military families, display cases with pastries, a coffee menu, and red chairs.
  • Square blondie dessert on a white plate with packaged blondie beside it.
  • Chocolate brownie on a white plate with packaged brownie labeled 'Share the Love, Brownie, give one, take one.'